I've posted before about how much I liked the other Sony Bravia ad and this new water-based-paint explosion ad looked really interesting. Today Sony released it. Check it out here. I'm not impressed. It's an amazing amount of work, to be sure, but it seems like it's too fast and ends too abruptly. Maybe that's what they were going for, but what's up with the clown? There is a good part at the end when all the "colored rain" comes down in different shades, other than that, not very inspiring. I would have liked to see more slow motion paint movement as well as different music that is less agitating. On the other hand, maybe it's just me and everyone else will just love the whole thing. Since many asked last time about the clean up, here's what they have to say:
Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.