17 October 2006

New Sony Bravia Paint Ad

I've posted before about how much I liked the other Sony Bravia ad and this new water-based-paint explosion ad looked really interesting. Today Sony released it. Check it out here. I'm not impressed. It's an amazing amount of work, to be sure, but it seems like it's too fast and ends too abruptly. Maybe that's what they were going for, but what's up with the clown? There is a good part at the end when all the "colored rain" comes down in different shades, other than that, not very inspiring. I would have liked to see more slow motion paint movement as well as different music that is less agitating. On the other hand, maybe it's just me and everyone else will just love the whole thing. Since many asked last time about the clean up, here's what they have to say:

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint! The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated. Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

6 comments:

Nik Fletcher said...

David,

The ad is good, but the title of the email (at least here in the U.K.) was 'Are you ready for the big bang?' and made me wonder what brand of battery they were about to re-recall ;)

Gary said...

Hi David

There's a making-of video available at their Downloads page which might shed a little more light on it for you.

I watched some of the filming (I live a few miles away from the location) and found it really interesting to see the final result (in combination with the making-of video). However, like you, I was a little disappointed with some aspects of the final film.

Dainel Jalkut said...

I agree, it's mostly a waste of paint explosion. To be honest, it looked fake to me. I would just assume it was a special-effect of exploding color over a real-life backdrop.

It's no bouncing balls ...

Mark and Cyndy Weiss said...

For me, the most redeeming part of the add, is the last 4 seconds, as the paint falls to the ground and "colors" everything it hits. Why? I think it is the random nature of the effect which is exactly what appeals in the bouncing balls add. The effect of the random action somehow has appeal.

Dad
http://trustthechildren.blogspot.com

David Weiss said...

Yeah, the colors falling to the ground at the end is cool, but it's ruined by the sound of a siren going off. So close. It could have really been so much better. Maybe they'll do another cut with the raw footage. I hope so.

JVK said...

In the UK the music is The Thieving Magpie (I recognised it from Clockwork Orange)