I was catching up on some of the blogs I try to read and I found this fantastic definition of design by Brian Sooy:
"Design consists of creating things for clients who may not know what they want, until they see what you've done, then they know exactly what they want, but it's not what you did."
This is so true. As I see it, the only way around this is to ship as frequently as possible. The folks over at 37 Signals provided the more visual representations both above and below.